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【开心彩票网】你可能还不知道,阿贾克斯青训正在改变中国足球

When Ajax reached the Europa League final in 2017, the team was very excited; last season, Ajax went a step further and was within walking distance of reaching the Champions League final. These examples all show that as one of the oldest football clubs, Ajax's strength still cannot be ignored.

当阿贾克斯(Ajax)在2017年进入欧洲联赛决赛时,球队感到非常兴奋。上赛季,阿贾克斯(Ajax)走得更远,步行不远即可到达冠军联赛决赛。这些例子都表明,作为最古老的足球俱乐部之一,阿贾克斯的实力仍然不容忽视。

But if anyone thinks that Ajax needs to rely on the honor of the European arena to maintain its influence, it is wrong. In fact, regardless of record, this club will continue to influence the world of football: Ajax's philosophy is enduring.

但是,如果有人认为阿贾克斯需要依靠欧洲舞台的荣誉来维持其影响力,那是错误的。实际上,无论记录如何,这家具乐部将继续影响足球世界:阿贾克斯的哲学是经久不衰的。

"Winning success in top competitions is really helpful to us." Mennon-Gillen said, "Ajax builds the team with local players as the core, and the playing style is full of appreciation. This also helps us to promote our own ideas. . But another element is that Ajax has built a brand around a unique style of football that allows people from all over the world to connect with us."

“在顶级比赛中赢得成功对我们真的很有帮助。” Mennon-Gillen说:“ Ajax以本地球员为核心组建了一支球队,比赛风格充满赞赏。这也有助于我们推广自己的想法。但是另一个因素是Ajax围绕独特的品牌建立了品牌一种足球风格,使世界各地的人们都可以与我们联系。”

Gillen is the business director of Ajax. He is very familiar with club traditions and is also responsible for expanding Ajax's coaching academy.

Gillen是Ajax的业务总监。他对俱乐部的传统非常熟悉,还负责扩大Ajax的教练学院。

Many European giants hope to sign outstanding young players from Ajax. Just last summer, Barcelona and Juventus spent huge sums of money to poach De Jong and Delicht from Ajax. From a financial point of view, Ajax cannot compete with these clubs, but is exerting its influence in another way, quietly leading the world football trend.

许多欧洲巨头希望签下阿贾克斯(Ajax)杰出的年轻球员。就在去年夏天,巴塞罗那和尤文图斯花了大笔钱从阿贾克斯挖走德容和德利希特。从财务角度来看,阿贾克斯无法与这些俱乐部竞争,但正在以另一种方式发挥其影响力,悄然引领世界足球潮流。

Former Barcelona midfielder Harvey once praised the "Ajax model", and now other clubs also want to introduce this model and are willing to spend money for it. According to Gillen, Ajax's coaching brand has already brought huge benefits to the club financially.

巴塞罗那前中场哈维曾经赞扬过“阿贾克斯模型”,现在其他俱乐部也希望引进这种模型,并愿意为此花钱。据吉伦说,阿贾克斯的教练品牌已经为俱乐部带来了巨大的经济利益。

"In the past 25 years, many clubs have visited our youth academy." Gillen said, "We always take them around and tell them what we have done because it is a polite manner. But With more and more clubs visiting, we can no longer do that. In a sense, guiding visitors to the club has become a full-time job."

“在过去的25年中,许多俱乐部都参观了我们的青年学院。”吉伦说:“我们总是把他们带走,并告诉他们我们做了什么,因为这是一种礼貌的态度。但是随着越来越多的俱乐部来访,我们再也不能这样做了。从某种意义上说,引导游客到俱乐部已经成为一种全职工作。”

"If a club wants to improve the level of youth training, then we will discuss cooperation with them to help them achieve their goals. We can share Ajax training methods or provide advice on how to build infrastructure."

“如果一个俱乐部想提高青少年的培训水平,那么我们将与他们讨论合作以帮助他们实现他们的目标。我们可以分享Ajax的培训方法或就如何建立基础设施提供建议。”

"In the Netherlands, we work with about 50 clubs. We have our own club in South Africa and we cooperate with the Australian club Sydney FC. In addition, in China, we also help Guangzhou R&F manage a youth training school."

“在荷兰,我们与大约50个俱乐部合作。我们在南非拥有自己开心彩票网的俱乐部,并与澳大利亚俱乐部Sydney FC合作。此外,在中国,我们还帮助广州富力管理着一家青年培训学校。”

"These cooperations have brought us huge commercial returns. Ajax’s annual TV broadcasting revenue is about 89 million euros, which is probably only equivalent to the average monthly income of Premier League clubs such as Everton, so we must create Li... We have signed a 10-year cooperation agreement with Guangzhou R&F. We can get 3 million euros each year and the total revenue is about 30 million euros. For a club like Ajax, 30 million euros is really a huge amount. Money."

“这些合作为我们带来了巨大的商业回报。阿贾克斯的年度电视广播收入约为8900万欧元,这可能仅相当于埃弗顿这样的英超俱乐部的平​​均月收入,因此我们必须创建李...与广州富力公司签订了为期10年的合作协议。我们每年可以获得300万欧元,总收入约为3000万欧元。对于像阿贾克斯这样的俱乐部,3000万欧元的确是一笔巨款。开心彩票网”

"The same is true for cooperation with other clubs. The Coaching Academy can generate 5 to 6 million euros for Ajax every year. This money is almost equal to the TV broadcast income, and it is growing every year, from the initial hundreds of thousands of euros. It's five or six million euros."

“与其他俱乐部的合作也是如此。教练学院每年可以为Ajax产生5到600万欧元。这笔钱几乎等于电视广播收入,并且每年都在增长,从最初的数十万欧元。五六百万欧元。”

"If the new crown epidemic ends, then I estimate that in a few years, this income may reach eight or nine million euros."

“如果新的王冠流行结束,那么我估计在几年内,这一收入可能达到八或九百万欧元。”

An interesting question is: what exactly do other clubs want to buy from Ajax? According to Gillen, in addition to helping partners build youth training infrastructure, Ajax will also send youth training coaches to provide guidance.

一个有趣的问题是:其他俱乐部到底想从阿贾克斯购买什么?据吉伦说,除了帮助合开心彩票网作伙伴建立青年培训基础设施外,阿贾克斯还将派遣青年培训教练提供指导。

"In Amsterdam, if we have coaches who want to seek new challenges or try a new lifestyle, they can go to China for two years and then come back." He said, "Ajax's top coaches will stay. In Amsterdam, fortunately we have many good coaches."

“在阿姆斯特丹,如果我们有想寻求新挑战或尝试新生活方式的教练,他们可以去中国两年,然后再回来。”他说:“阿贾克斯的高级教练将继续留任。幸运的是,在阿姆斯特丹,我们有很多优秀的教练。”

These coaches will not only let other clubs understand the Ajax tradition, but also bring innovative training methods.

这些教练不仅会让其他俱乐部了解Ajax的传统,而且会带来创新的训练方法。

"For us, innovation is crucial. We are eager to take the lead in the future and be open to change and innovation. We always encourage everyone to come up with new ideas. As a club, we want to play like the players in the game. Creativity. Sometimes this is difficult, because in football, many people have a very traditional way of thinking and are not willing to change the culture."

“对于我们来说,创新至关重要。我们渴望在未来发挥带头作用,对变革和创新持开放态度。我们始终鼓励每个人提出新的想法。作为一个俱乐部,我们希望像球员一样发开心彩票网挥游戏,创造力。有时候这很困难,因为在足球比赛中,许多人都有非常传统的思维方式,不愿意改变文化。”

"But you can't stop and take it for granted that you know everything. We still have a lot to learn, but from the perspective of training players and coaches, I believe our approach is unique."

“但是你不能停下来,把自己知道的一切都当作理所当然。我们还有很多东西要学,但是从培训球员和教练的角度来看,我相信我们的方法是独一无二的。”

Some of the innovations are very subtle: in training at the Ajax Youth Academy, young players wear socks of different colors on their left and right feet, which can help players understand which teammates’ preferred foot is. Details are important.

其中的一些创新非常微妙:在Ajax青年学院的训练中,年轻运动员的左右脚穿不同颜色的袜子,这可以帮助运动员了解队友偏爱的脚。细节很重要。

At the same time, in order to innovate in training methods, Ajax is also willing to seek inspiration from other fields.

同时,为了创新培训方法,Ajax还愿意从其他领域寻求灵感。

"At the Ajax Youth Academy, many coaches have backgrounds in other sports such as track and field, cycling, baseball, and hockey." Gillen told me, "For example, how can an athlete complete the Tour de France in 20 days? Nutrition is the key. If Ajax players have to play 3 games in a week, then we can also learn from it."

“在阿贾克斯青年学院,许多教练在田径,自行车,棒球和曲棍球等其他体育领域都有背景。”吉伦告诉我:“例如,运动员如何在20天之内完成环法自行车赛?营养是关键。如果阿贾克斯球员每周必须打3场比赛,那么我们也可以从中学习。”

"When we visited the cycling team, we found that the players have their own menu. This gave us a lot of inspiration: if you want every player to perform at the highest level, then you must provide a customized menu."

“当我们拜访自行车队时,我们发现球员们有自己的菜单。这给了我们很多启发:如果您想让每个球员都在最高水平上表现,那么您必须提供一个定制菜单。”

"Some coaches with track and field background will teach players how to run and guide them to change their footing... E-sports is also useful. We noticed that young players really like playing games, and this helps them improve The hand-eye coordination may also improve responsiveness."

“一些具有田径背景的教练会教球员如何跑步并指导他们改变自己的立场。电子竞技也很有用。我们注意到年轻球员真的很喜欢玩游戏,这有助于他们提高手感。协调也可以提高响应能力。”

"Globally, Ajax is one of the first football clubs to hire professional e-sports players. The reason for this is indeed commercial considerations: e-sports can help us connect with young fans, and we will The money earned from the e-sports business is reinvested in the youth academy."

“在全球范围内,阿贾克斯是最早聘请专业电子竞技运动员的足球俱乐部之一。这样做的原因确实是出于商业考虑:电子竞技可以帮助我们与年轻的球迷建立联系,而我们将通过电子竞技赚取的钱将业务重新投资到青年学院。”

You may be wondering, what plans does Ajax have for the future?

您可能想知道,Ajax对未来有什么计划?

"Ajax is not Manchester United." Gillen said, "We cannot do business in 20 countries at the same time, so we can only step by step. Entering South America (the market) will be our next step, but at this stage, we Focusing on the Chinese, Japanese, Australian and American markets, we have an office in New York."

“阿贾克斯不是曼联。”吉伦说:“我们不能同时在20个国家/地区开展业务,因此我们只能一步一步来。进入南美(市场)将是我们的下一步,但是在现阶段,我们专注于中文,日文,澳大利亚和美国市场,我们在纽约设有办事处。”

From the perspective of shaping football, Ajax's brand may be stronger than Manchester United.

从塑造足球的角度来看,阿贾克斯的品牌可能比曼联更强大。

"The youth academy is like our lifeline. We can't buy legendary players, but we can train stars. We are certainly not the richest club in the world, but I personally think that if we talk about the impact on football style, we are still in a leading position. ."

“青年学院就像我们的命脉。我们不能买传奇球员,但可以训练明星。我们当然不是世界上最富有的俱乐部,但是我个人认为,如果我们谈论对足球风格的影响,我们仍然处于领先地位。”

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