On September 27th, as the opening match of the 2020 China Digital Ice and Snow Games, the Guangzhou station event officially kicked off in Guangzhou Sunac Snow World. The event is co-sponsored by the Winter Sports Management Center of the State General Administration of Sports, the Guangdong Provincial Sports Bureau, and the Organizing Committee of the China Ice and Snow Conference, and is undertaken by Digital Ice and Snow (Beijing) Technology Co., Ltd. Executive Deputy Director of the Winter Sports Management Center of the State Sports General Administration, Asia
The Digital Ice and Snow Games with the theme of "Digital Jumping, Happy Ice and Snow", under the background of the normalization of epidemic prevention and control, aims to practice "driving 300 million people" through the most popular emerging competition method-e-sports + ice and snow. The great call of participating in ice and snow sports and the strategy of "Ice and Snow Sports Expanding Southward, Westward, and Eastward", drove people from all regions, especially southern cities, to enter ice and snow, learn about ice and snow, and participate in ice and snow. The event combines online e-sports with a variety of offline immersive experience activities. The audience can not only watch the competition of e-sports masters on the spot, but also enjoy the Sunac skiing performance and the ice and snow Coser show, and even domestic Participate in the interaction in the first China Ice and Snow Knowledge Quiz and compete with other participants.
In recent years, Guangdong has developed rapidly in the development of competitive ice and snow sports, mass ice and snow sports and the construction of ice and snow sports venues. Although it is located in the south and is affected by certain climatic conditions, it still actively explores and adapts measures to local conditions. It has taken a series of measures in participating in competitions and popularization and promotion of ice and snow sports. It has accumulated useful experience and achieved certain results. In addition, this number of figures The arrival of the Ice and Snow Games, under the guidance of the digital ice and snow IP concept, innovatively combines online and offline organically, further explaining that ice and snow sports are not a northern patent, and southern skiing is no longer a dream.
The event is divided into four major competition areas, namely Guangzhou, Wuxi, Chengdu, and Harbin. The finals will be held in Beijing in January 2021. The venues for the events are distributed all over the country, which really makes the popularization of ice and snow sports "bloom everywhere."
The first Digital Ice and Snow Games used digital technology to witness the charm of sports. After the Guangzhou Station, it will move to four other cities to open the national competition route, drive more people to participate in ice and snow sports, and feel the charm of ice and snow sports!